Single Portfolio

JLL Real Estate Lead Gen Campaign

www.jll.com.au
Marketing
27 April, 2019
27 May,2019
$1,500 USD

Executive Summary

JLL Australia, a prominent global real estate services firm, aimed to broaden its reach and acquire top-tier leads for its commercial real estate offerings through a focused Facebook lead generation initiative. By deploying a holistic strategy centered on audience targeting, captivating ad materials, and efficient lead nurturing, JLL Australia achieved remarkable success, generating a substantial number of qualified leads at an outstandingly cost-efficient rate of $10 per lead.

Challenges

  1. Limited Lead Volume: JLL Australia’s current lead generation methods struggled to consistently deliver a satisfactory volume of high-caliber leads.
  2. Inconsistent Lead Quality: The leads obtained through existing channels often varied in quality, necessitating additional resources and time for qualification and nurturing.
  3. High Lead Acquisition Costs: The expense associated with obtaining leads via traditional avenues was notably high, posing challenges in attaining a sustainable return on investment (ROI).

Solutions

To overcome these hurdles, a strategic Facebook lead generation campaign was orchestrated, comprising the following key elements:

  1. Target Audience Identification: In-depth market research and audience analysis were conducted to pinpoint a well-defined target audience consisting of individuals and businesses keen on commercial real estate opportunities in Australia.
  2. Compelling Ad Creatives: The ad materials featured attention-grabbing visuals, succinct messaging, and clear calls-to-action, effectively showcasing the prime benefits of JLL Australia’s services.
  3. Effective Lead Nurturing: A structured lead nurturing framework was established to ensure swift follow-up, personalized communication, and provision of relevant content tailored to the specific needs of each lead.

Results

The strategic Facebook lead generation campaign yielded impressive outcomes, including:

  1. Significant Lead Volume: The campaign surpassed initial expectations by generating a considerable number of qualified leads.
  2. High Lead Quality: Leads acquired through the Facebook campaign exhibited markedly higher quality compared to those obtained through traditional methods.
  3. Cost-Effective Lead Acquisition: With a cost-per-lead (CPL) of $10, the campaign showcased exceptional ROI and demonstrated a cost-efficient approach to lead generation.

Conclusion

The JLL Australia Facebook lead generation case study underscores the efficacy of targeted advertising and proficient lead nurturing in accomplishing successful lead generation via social media. By addressing inherent challenges and implementing effective strategies, JLL Australia expanded its reach, secured a substantial volume of top-tier leads, and notably reduced lead acquisition costs. This case study underscores the significance of audience targeting, compelling ad materials, and structured lead nurturing in maximizing the effectiveness of social media lead generation endeavors.

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